The first thing a customer would see is the packaging. So if you want to make your product unique, it is necessary to focus on the packaging of the product. We all know someone who collects boxes, wrappers, bags, etc. The packaging of these products is so beautiful that some people cannot let it go. What businesses would not want loyalty and affection towards their products?
Whatever the product you are selling, the packaging design should be such that it sells itself. But distinguishing a product’s packaging can be tricky. Custom packaging is an excellent method where you can not only distinguish but also improve sales and profits by testing your design, color coding it properly, investing in the design software and tool, etc. Here we will discuss how your packaging should be and how leveraging packaging design tools to create design for packaging will help you increase sales.
Test Your Design
Once your design is ready, do not be in a hurry to launch it in the market. Instead, test it first with your friends, family, colleagues, etc. Try to understand their first reaction and ask for feedback. Having more eyes to validate the designs will help you find the mistakes, if there are any.
Always remember that the customers buy the product with their eyes first. So make sure that your packaging has the wow element in it. If it does not excite the customers, it will not sell. Thus, if your design is not attractive, start designing again.
A cardboard box is not a great fit for certain products like liquids. So you need to think out of the box. You can go for die-cut pouches. They look modern and sleek and are available in various shapes and sizes. The added advantage of having a die-cut pouch is that it keeps the products safe from oxygen contamination and moisture. So while planning the packaging material, literally think out of the box.
When it comes to packaging, nothing affects customers as strongly as color. Hence, be mindful of how different colors look and evoke different emotions. The color of the package works as a tool for information communication.
Different categories of products have their own color palette that evokes an emotional response in buyers. For example, if you want to sell a product that promotes relaxation, serenity, or something related to the environment then green is the safe choice. If you are selling a high-energy product that must make customers excited and passionate then a bold color like red is an ideal choice.
You can try the different color combinations to make your packaging look attractive and creative to catch more eyes.
Same as color, fonts play a huge role in attracting customers. Is your product young and modern, or is it traditional? You must pick a design that justifies the chosen aesthetic. Whatever font style you choose, make sure it is sized and placed at the right place for people to read it from a distance. Well, no one likes to squint their way at the grocery store to read what is written on the package.
While finalizing the design of your package, do not forget to insert the brand logo. Brand logo or CTA will allow the customers to take action when they see product packaging. The brand logo must be placed at a proper place where it is easily visible.
You should also keep in mind the logo while creating the designs for the packaging. The theme of the logo and packaging should match in some ways.
Leverage Box Design Tool
Once you are done with all the above points, it’s time to actually start designing. You can leverage a box design tool to do the work. This tool has an inbuilt library from which you can make unique designs. It also lets you create your own design. If you really want your packaging to stand out, you must invest in a packaging design tool. With this tool, you will be able to create custom designs based on customers’ requirements, occasions, product themes, etc.
To increase sales of your business, consider custom packaging because custom packaging does make customers feel special. This will surely help you increase the customer retention rate. Thus, if you want your product to make a mark in the industry and boost your business, you can plan to invest in a box design tool.