Exhibit 1 stands out because of three reasons:

Size: The chocolate bars aren’t the typical in size, they’re much taller.

Color: the wrappers sport one bright color and a clean design, however, the other chocolates show different colors.

Presentation: The company also offers an exhibit of chocolates in a box unlike the other chocolates which are just placed on the shelves.

Example 2:

Size: Chocolate bars are larger and more dense than other bars.

Color: whereas the chocolate packaging on the other hand is bright, this is brown. This creates a stark contrast which helps to make them stand out.

Information: They can be the only one to have a view on their chocolatier’s box.

Example 3 is a completely distinct custom designed chocolate shelf! Even though it requires investing, the differentiation communicates an important message that says: we’re different and we’re not like other chocolate makers.

Chocolate that is ours deserves this type of packaging.

It is evident that the other chocolate boxes don’t stand out from the rest of the shelves.

Takeaway key:

What do your chocolate packaging look to make possible customers conscious of the product?

Think about ways to incorporate colours, textures and shapes to design your chocolate packaging to ensure it attracts your customers.

Step 2: Building Interest

Although you’ve gotten the attention of others, but your next task is to convert that your attention into curiosity.

How can you convert attention to your packaging?

In this moment it’s a good idea to put yourself in the shoes of your customers and ask yourself what you typically do when buying chocolate?

It is turned over to reveal the back side of the panel, don’t you think?

This is where you can speak about the superiority of your product, or any other characteristics or features that matter to the people you want to reach. You could even include an article or talk about the goal for your item.

Let’s look at the work our clients have done with Pono Chocolate did. The first thing they do is start with a quote: “Life is Ono when you live Pono”.

Now…what is Ono and Pono really mean? Many people don’t know what it means which is why it leads to the curiosity.

The consumer then needs to go through the remainder of the story in order to get the answer.

Chocolate bar packaging Back panel of chocolate bar tells an interesting story

Telling the story behind your product is an excellent way to generate interest in your product.

The most important takeaway:

Tell us about what it is about your chocolates or other confections that makes people curious?

Utilize all the panels of the chocolate boxes, chocolate bars or sleeves to show the benefits to your customers. They can also be assured that the product you offer is the right one.

Step 3: Fueling Desire

If your product is able to meet your customers’ requirements they’ll want it. Many products can fulfill our needs on the technical level. And we all have a couple of favorite chocolate brands.

What is the reason? It is because of the emotional bond.

Chocolate bar packaging Story and connection

You can instill a love to purchase your product using the use of a few carefully thought-out and thoughtful words that draw the consumer into a bond with your brand, and build the foundation of a relationship.

Pono Chocolate continues to take customers on a trip and establish that personal connection. After sharing the tale about “Ono” and “Pono” They immediately shift their attention of the customer to the following message: “See what widsom lies inside just for you.”