For several years, YouTube has positioned itself as one of the video platforms with the most users worldwide. The offer of audiovisual content is practically infinite since thousands are added to YouTube every day. The imminent success of this platform suggests that the use of video as a promotional tool for a service or company is practically mandatory. Many companies have begun to make and upload their own promotional videos, being aware of this fact.
There is a very common mistake that those who want an online video presence make: making content without purpose just because they must have it. This fact leads us to the most serious difficulty that YouTube can present at this time. It’s about being visible in a sea of content. As a user, YouTube automatically recommends videos that thematically could be of interest to you, which is why the best way to reach people with promotional videos is to define a strategy in which a niche can be identified.
Finding a niche: the basis of success in promotional videos
Most content creators on YouTube believe that they should attract the largest possible audience, or at least that is what they tend to aim for. However, if we take a closer look at some successful promotional video creators, we can see that most of these videos are focused on a niche community that can sometimes be small but very passionate. So the first task to do would be to find a thematic axis that can unite your company with a small community that finds what they are looking for in your promotional videos.
Something that makes these groups feel special is that they are not usually considered by the traditional media. Therefore, they are very happy to see content that matches their interests. The right niche could lead to views, engagements, and more watch time, as viewers will think promotional videos are created specifically for them. Take some time to think about the themes that work for your company. For example: if you sell toys, you could make promotional videos especially aimed at collectors.
Making videos for specific audiences can help you give structure to your videos. This will make it easier to build a good connection with your fans. If you have a shared interest with your audience, it’s much easier to make one of many successful promotional videos. Keep in mind that there is a global audience for the more obscure interests and topics, even some that you might think only you care about.
The most popular niches for promotional videos
These are the most popular and profitable niches on YouTube, something that could be very helpful if you still can’t figure out how to approach the topics of your promotional videos:
- Technology videos
- Product reviews
- Weight loss and healthy living
After sorting out your company’s interests by niche, think about researching any necessary communities. Look for blogs on the topic, conversations on social networks, and YouTube channels. Check if that interest already has an audience and what kind of videos are created for this community.
Targeting a passionate audience is often more effective than targeting the masses. When viewing content from other creators, ask yourself, why are people watching them? And How do they keep their audience engaged? You have to see the failures in the market and cover them yourself. Bring something valuable and qualitative to market, and people’s engagement will follow.
Think of new approaches to the topic for your promotional videos. You have to be unique and authentic to stand out from the crowd. We invite you to tell us about the community you’ve built on YouTube through the comments. On the other hand, if you want to share more about successful video promotion, you can do so by commenting below.