Using visuals to your content marketing strategy in 2022 isn’t any brainer. The consequences of a survey conducted with the aid of Venngage display that, in 2021, 48.2% of all published fabric included visuals. In addition, about 64% of marketers say that visuals are either necessary or very important to achieve their goals.
Your content marketing strategy requires 5 types of visuals:
You may be wondering: What kind of visuals do you need in your content marketing strategy to reduce noise in 2022?Well, it’s safe to say that stock photography (no matter how simple) probably won’t diminish it. In fact, the best way to get users’ attention with visuals is to use some of the more advanced formats listed below.Let’s get into it.
Videos as a content marketing strategy:
Videos are nothing new in the world of content marketing. Finally, Facebook has been allowing users to post and stream live videos since 2007. However, they are still the most popular type of content for many people.Statista’s 2021 survey found that Android mobile phone users spent (on average) 23.2 hours per week watching YouTube videos. Add to that the 13 hours they spent browsing TikTok, and it quickly becomes clear why video is the number one type of visual you need for your content marketing strategy.For businesses trying to get consumer attention, it helps to consider the types of videos that consumers like to watch.As you can see, some of the most popular video content types includes Lesson, Procedures, Live series, Educational Resources, Product reviews.
So, if you want to animate your visual content, think about how you can use them on your distribution channels. Skill crush, for example, uses videos on its review page. Each customer review is completed with a personal video, which shows how the brand’s products helped the customer achieve their business goals.But if social evidence in the form of video doesn’t work for your marketing goals, maybe you can turn to something more snack able? Instagram, TikTok, and Snap Chat short form are great places to post video content. Experience with your company posting behind-the-scenes insights and exclusive previews of upcoming product releases. Or, if they don’t play the melody, you can do what the mail champion does. Use short videos to provide quick suggestions and help your customers get the most out of their purchases.
GIFs:
Using videos is a great way to get the user’s attention. But the truth is, they are expensive and can take time to produce. Also, they take up a lot of space, so they may not work equally well on all distribution platforms.Because of this, it’s not a bad idea to look for efficient formats that take up as much space, time and cost as videos.
These short animations are very effective in capturing the attention of the user and conveying information instantly. Perhaps most notable is that they add a dose of entertainment to otherwise boring marketing messages.Just check out this example from Amazon. Not only sound edification but his attentiveness and devotion too are most necessary. This is one of the best examples of successful branding strategy out there.
Data visualizations:
Data visualization is another great format for visual discovery. This is especially true for businesses whose target audience includes professionals.Numbers always have the power to persuade consumers to change. They appeal to the consumer’s rational side, providing solid evidence of the brand’s claims. However, they can often be difficult to interpret, especially when they are intended to demonstrate the quality / effectiveness of a product in relation to other options on the market.
For this reason, businesses (especially in the SaaS industry) should consider ways to visually present their available data.Charts and graphs can be a great way to convey information that is otherwise difficult to understand, simply because they add a visual element to the numbers. But you don’t have to go that far to successfully incorporate data visualization into your content marketing strategy.Even simple things like Spotify’s by the Numbers page can help you bring your only one of its kind value proposition to your aim audience.
Screen shots
We’ve already mentioned that educational materials work exceptionally well in securing conversions. In fact, a 2017 study by Spotlight Conductor found that consumers were 131% more likely to buy from a brand after using educational materials.But what does this have to do with visuals and screen shots?Well, it turns out that screenshots are perfect for posting instructional blog posts. For a huge example, take a look at this show from Scott’s shameful Flights.
Because people are wired to memorize visual information and process text information more successfully, screen shots provide a much needed addition to the instructions in this case. In addition, they serve the purpose of visual distribution of text pieces that are very easy to use, effectively contributing to the success of the brand’s content marketing strategy.
UGC:
Social proof in the form of user-generated content is one of the most effective ways to get your audience to trust your business. It actively supports your work to build a reputation as an authentic brand in your niche. In addition, it shows your products in real life that real people use.Because of this, user-generated content is one of the essentials for any business that wants to build its reputation on trust, authenticity, and commitment to the customer experience.
The great thing about UGC is that it’s a free and easy resource. All you have to do is encourage users to use your hashtag on social media or tag them in the photos. They post about your product.If you have the resources, you can also upgrade your onsite review system, allowing users to upload visuals. You can check out how GILI does this to follow a good example.
Summary:
People are using more and more content day by day. However, with millions of branded posts being published every second, getting their attention is becoming more difficult than ever. Visuals can go a long way in helping to highlight branded content. But this is only possible if they relate to the customer experience and if they are valued. So, as you consider what kind of visuals to invest in next, choose the options that will make a difference. The five formats mentioned in this article are the best places to start. Still, each brand is unique. You may still find that something completely different. Such as a podcast or e-book, will do a much better job of capturing and retaining your audience’s attention.
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