Gone are the days when mobile applications were reserved for only large organisations, corporations and entities. Creating professional applications for a business is now less expensive and much easier than before. Also, according to a survey, around 85% of Americans have no access to a mobile device, and the numbers only keep on increasing.
And by the end of the year 2020, around 5.1 billion people worldwide have some sort of mobile device. Thus, there is also an increased demand for mobile applications among businesses. This is because mobile apps are a great way for building relationships with potential customers.
Thus, read on to discover the exciting advantages of a mobile app for your business in 2022!
Why are mobile apps all the rage?
Businesses and brands from every corner of the world that offer a range of services and products have migrated from handing out physical leaflets, billboards, and advertisements to the world of mobile marketing. And brand owners should incorporate this too in their marketing campaigns and strategic business operations.
This is because mobile apps can help increase the sales of your products and services, according to a market survey. Consumers who spend time browsing mobile apps are more likely to turn organic in the future. Customers can connect with brands using mobile devices and research their purchases. The more time they spend on a mobile app, the more likely they are going to purchase.
Also, according to another survey, more consumers are turning to mobile apps than desktops for making purchases, with around 53% of eCommerce sales occurring from mobile devices in 2019. Thus, ensuring that you can provide the best experience possible to your customers through your mobile apps will ensure you can take advantage of the ever-changing habits of consumers.
There are different benefits to using a mobile application, from promoting your brand to learning about your consumers. Read on to discover some of the top benefits a mobile app can have for your business in 2022!
Top 4 reasons to get your business a mobile app in 2022
The primary benefits of using a mobile app for your business is outlined below. All you need is a clear idea of what you want your mobile app to do, and you can begin your process of developing it.
1.Building brand awareness
One of the primary benefits of using a mobile application is building brand awareness. This is why many companies don’t have eCommerce portals set up on apps, but still use them to promote their goods and services to their customers. Apps can help to increase your brand exposure in tandem to your other marketing activities.
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Traditional types of advertising campaigns often struggle to keep brands in the limelight. However, a mobile application can put your business or brand in the centre, by displaying them in mobile screens. Once users download the app, they can encounter your brand’s campaigns and receive notifications a couple of times a day, if you have enabled such features. According to customer insight, the average mobile user spends around 3.15 hours per day on their mobile devices. These numbers can prove beneficial for your business only if you invest the time and money needed to create a great and functional mobile app.
2.Helps deliver value to customers
The second critical reason mobile apps are vital for your business in 2022 is that they provide added value to your consumers. One of the primary trends of our current business world is mobile accessibility, and mobile apps can fit perfectly into that matrix.
Customers these days don’t want to call stores for making orders. Instead, they prefer making purchases with the tap of a button from the comfort of their own homes. Moreover, they don’t want to wait to send you emails about a customer support issue. Instead, they want to immediately get in touch with your executives through your app’s support feature. And the convenience applies to both parties.
For example, if you are an write my assignment help agency, you can have your own mobile app through which students can order their essays and other academic assignments easily.
Sending emails or calls to customers is a thing of the past. However, companies can now send notifications on their phones, and they can directly access it from the lock screen. This method is more direct than an email and less disruptive than a call. Thus, when you add that together, you can get increased customer loyalty that can help transform your organisation into consumers’ favourite brand.
3.Helps to increase customer engagement
Different ways can help increase customer engagement for your business. One of them is email marketing, which is a tried and tested method. However, none of them are as effective as push notifications.
Whenever you have special offers or advertising news to convey to your customers, you can schedule push notifications that alert them.
4.Improved customer service
A research suggests that customers are more likely to purchase from a company after having a positive customer service experience. Seamless customer service is critical for a brand’s success, and one of the most vital aspects of customer service is fast response. This is because today’s consumers hate waiting for ages to get resolutions to their problems.
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However, with the right type of mobile app, a business can provide customer service features like call-back buttons, in-app messaging, calls and even RSVP options. They can also write customer feedback to help better the whole customer service experience in future.
Mobile apps also give you options for FAQs, where you can answer crucial customer questions and put an end to all their purchasing worries. Unlike other channels like websites, mobile apps are more reliable, convenient and personalised.
When customers can log in with their contact information, they don’t have to worry about losing track of their customer support requests.
On the other hand, your employees can better access customer data and queries and provide faster resolutions. Brands used to rely on multiple data and surveys from various sources to achieve feedback in the past. However, all these are made possible from your mobile apps now.
Live chat features are one of the most efficient ways of getting back to customers and are a great tool to be incorporated into mobile apps.
Mobile apps are a must for any business to thrive and succeed in the year 2022. However, companies should ensure that mobile applications have the right kind of features and tools that can positively impact their business, increase customer engagement, and boost their sales and revenue.
James Wellington is a professor of Marketing at a reputed university. He is also associated with Myassignmenthelp.com as an term paper help expert and loves guiding young students with their complicated class assignments.