Creating a perfect logo means you capture the true essence of your business and brand into an iconic design. The choice of layout, colors, symbols, and fonts can be tricky, especially if you are not a designer. And the use of text and visual elements can be very significant. For instance, Charter’s branding is built around reliability. Therefore, even a legit Spectrum Internet outage does not infuriate consumers. A similar business could add words like reliability, blazing speeds, customer service backup, and so on somewhere around the logo. It sounds simple, but it isn’t necessarily so.
But don’t worry, our comprehensive guide will give you all the pro tips to create a catchy and creative logo for your brand, passion project, or side hustle.
Let’s dig in!
Your Logo Should Depict Your Brand Identity
Make sure that your logo communicates the personality of your brand. For that, you need to first understand what makes your brand’s personality unique. Furthermore, to attract customers, you also need to make your logo expressive in a way that exhibits your brand’s characteristics. Furthermore, adding an image that compliments your brand’s uniqueness can also make it catchier.
Understand Why Your Logo Needs To Be Great
Your business logo is like your dating profile picture because both perform the same function. They need to be attractive and make the people who look at them fall in love and yearn for more! Your logo should make people take interest in your brand. They should be tempted to learn more about it.
Your logo needs to be great because it will make the first impression on your potential customers. For something this central and essential, it has to be made well. Furthermore, keep in consideration that all your branding products, their packaging, your business cards, and will have that logo on them. So, make it count!
Find Inspiration for Your Logo Design
It’s not easy to get inspiration for the logo design. One of the best practices for this purpose would be conducting a brainstorming session with your team. Encourage your teammates to write down everything that comes to their minds about creating a logo. Even bad ideas can spark discussions and lead to a genius solution.
Brainstorming sessions will help you pin down useful ideas. Also, ask your teammates to keep the target audience in consideration. The best practice would be to assume how people from your target demographic think. Think about their likes, dislikes, and preferences.
Moreover, the more people you will involve in this brainstorming session, the more diverse ideas you will get. Don’t hesitate to bring in people from every department. You can even bring business partners and friends. The more diverse the perspectives, the better
Lastly, if you like visual ideas better, consider creating a mood board.
Check Out Your Competitors
You may find it strange but the best place to get inspiration and new ideas are your competition. Keeping a keen eye on your competitors will allow you to know the trends in your niche. Furthermore, your competitors are targeting the same audience and demographic. Therefore, their marketing strategies and logo-related approach will give insight into what works well with your target audience. It will also help you with what you should avoid.
Stalking your competitors will also let you know which ideas are already taken. This will help you set yourself apart from them and emphasize something novel that hasn’t been used by them. For instance, if most of your competitors have monochrome logs, consider adding a pop of color to your logo. This quirky and fun splash of color will attract attention among similar-looking logos. And that’s what you want!
Choose the Design Style that Suits You
Now that you have researched your competitors and gathered ideas and inspiration, you are all set to create a logo for your brand. It’s time to translate your inspiration into a logo design. From shapes, graphics, and colors to typography, go for the style that suits your brand. A more practical approach would be sorting everything step-by-step. Like that you will be able to work with more clarity without getting overwhelmed.
Some of the most popular design aesthetics for your brand logo are classic, retro/vintage, contemporary (modern/minimalist), handmade/handcrafted, quirky and fun, and so on. Choose the style that suits your brand personality the most.