Are you aware of the fact that for organic results, the top result receives about 28 % of all the clicks when keywords are aligned with user intent? Whereas, poorly chosen keywords create vagueness in your website and can even worsen your rank.
Thus, there should be successful keyword research to enhance your ranking as well as to avoid spending money on pay-per-click (PPC) ads. Before going in-depth into this, one must be aware of the meaning of keyword research and how one can do effective keyword research? Do you want to have a quick view of these two crucial things? If yes, then scroll your screen a bit and start the journey of knowing about keyword research right away!
So, what is keyword research?
Keywords are terms and phrases that disclose important information about your goods and services that your possible clients use and can impact the success of your business. And the process of finding and analysing those terms and phrases used by the audience in the search engines along with the goal of Search Engine Optimization (SEO) or general marketing is called keyword research.
Keyword research provides valued insight
Keyword research provides valuable insight into current marketing trends and increases traffic growth. Similarly, it helps in customer acquisition since you can tackle questions that most audiences want answers to by researching keywords. Also, keyword research tells search engines about your business, trending topics and helps you to use proper SEO tools.
Keyword research is essential because it increases your rank and drives traffic. Thereby, increasing the free clicks to your website. Who doesn’t want to enjoy organic traffic? Now, as you are well aware of the meaning let’s move to the next part of the discussion.
How to do Keyword research for SEO?
This post covers the steps you can follow to do keyword research for SEO.
Step 1: Make a list of important topics relevant to your business
First of all, think about the topics you want and create a spreadsheet with generic buckets. Keep the list simple and short with about 5-10 topics you think are valuable for your business. Those topics will help to find specific keywords later in the process.
Make sure those topics are the trending ones and are used by your target audience. The topics of general categories might include:
- Email marketing
- Social media marketing
- Inbound marketing
Step 2: Fill in those generic buckets with keywords.
Now that you’ve got your generic buckets, generate your keyword list which you think is vital to rank in SERPs. Brainstorm some keyword phrases that you think people would type in related to that topic. For example, for the topic “marketing automation” you can use the keyword phrase “marketing automation tool”.
Another smart way to come up with keyword ideas is to bucket to identify the keywords people are using to arrive at your site. There are some tools available in the market to help you generate keywords that are searched by your audience and along with it, there is competition analysis of that particular keyword and related keywords suggestion. What else can one want?
Step 3: Know How Intent Affects Keyword Research
You may think your keywords will attract audiences straight to your website, but the terms and phrases you might use for your goods or services on the web may not align with the buyer’s intent. Hence buyer’s intent is now one of the most crucial factors which make them stay longer on your page and eventually help you to rank well in search engines.
There are 4 key types of search intent.
Step 4: Research related search terms.
You need to follow this creative step where you have to perform related keyword research. It’s a great way to add to your keyword lists.
Type a keyword phrase and scroll to the bottom of Google, where you’ll notice a list of related search phrases in bold. They will provide ideas for other keywords you may want to take into consideration. Similarly, there are websites that deliver a chart of phrases people are searching for related to your topic.
Step 5: Use keyword research tools
There are so many SEO audit services and keyword research tools available in the market. You can use any of them to get more ideas about exact match keywords and phrase match keywords. Seo audit services will help you to know where you are lacking and how you can improve. Plus it can also tell how your website is performing and that’s exactly what you should know about.
Keyword research is the first step and the foundation of SEO strategy. It is one of the enthralling explorations that is not only a part of SEO but also a guideline to your business.
With effective keywords, you can improve your rank and drive traffic to your website making it a great and reputable one.