Breakfast Drinks Market Overview
Breakfast drinks are foods that are made by mixing cereal with milk or another liquid ingredient. It is sold as a supplement and is seen as a healthy, quick, and easy way to start the day. Breakfast drinks must be liquid or dairy-based, and they must be able to stay on the shelf. Adding minerals and vitamins is a must, and it needs to be in an easy-to-carry form. Over the next few years, the number of single people and working women around the world is going up, which means that their lifestyles are going to change, their living standards are going to go up, and more people are going to live in cities.
Breakfast drinks are a big part of the market.
Consumers are more and more choosing drinkable breakfast products over edible breakfast products. They are looking for new products in the on-the-go market, which is why manufacturers are always coming out with new flavoured breakfast drinks. When Sanitarium Health & Wellbeing came out with new flavours like Up & Go Raspberry, Coconut & Yoghurt, and Energize Choc Coconut in August 2016, they did this. In April 2016, they also came out with Up & Go’s 500ml bottle range. In addition, young people are becoming more aware of how important it is to live a healthy lifestyle and stay healthy. Instead of having coffee or tea, these people drink soy drinks or other dairy-based drinks. This, in turn, is fueling the demand for on-the-go breakfast drinks among this group of people. For example, in Australia, people under the age of 25 are the main target group for on-the-go breakfast products, with about 13% buying breakfast drinks each month. People between the ages of 35 and 49 are also starting to like breakfast drinks, which will help the market grow even more during the next few years.
Breakfast drinks are sold in many different types of stores.
The breakfast drinks market is broken down into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Europe is expected to be the biggest market for breakfast drinks in terms of value, because more and more people are looking for quick and easy breakfast options. Among the countries, the United Kingdom and Germany are expected to be the top two markets for breakfast drinks, with the United States coming in third. North America is expected to be the best place to buy breakfast drinks because of how much people drink them.
The U.S. is expected to account for the majority of value share in the region over the next few years. The market for on-the-go breakfast options is expected to grow in the country because more people are eating them. There will be a lot of growth in the breakfast drinks market in Asia. Australia is now the biggest drinker of breakfast drinks in the region and around the world, at least for the time being. The market in the country is expected to grow if there are a lot of new products that are only for a certain group. When it comes to making food for kids, for example, manufacturers are focusing on the kids or pre-teens who are known to skip breakfast. It’s been found that one in 10 kids don’t eat breakfast every day. Manufacturers are coming up with new products for kids in order to take advantage of the opportunities this market has to offer. For the first time in Australia in 2013, Kellogg NA Co. launched its first two drinks for kids who eat breakfast. Launched: Nutri-Grain and Coco Pops were two of its brands. As a result, Singapore is expected to be a good market for both value and volume consumption in the ASEAN region.
The market for breakfast drinks is expected to grow during the next few years because of the introduction of new products and the aggressive advertising by the manufacturers. There is also going to be a rise in the amount of money people spend on ready-made food, as well as a rise in the number of people who want breakfast products that can be made in a hurry.
Key Players in the Market
Some of the big names in the breakfast drinks market are Quaker Oats Company, Kellogg Co., General Mills Inc., MOMA, Sanitarium, and Anchor. These are just a few.
The report covers exhaustive analysis on:
- Breakfast Drinks Market Segments
- Breakfast Drinks Market Dynamics
- Breakfast Drinks Historical Actual Market Size, 2014 – 2016
- Breakfast Drinks Market Size & Forecast 2017 to 2027
- Breakfast Drinks Supply & Demand Value Chain
- Breakfast Drinks Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Breakfast Drinks Technology
- Value Chain
- Breakfast Drinks Market Drivers and Restraints
Regional analysis for Breakfast Drinks Market includes
- North America
- Latin America
- Rest of Latin America
- Asia Pacific
- Australia and New Zealand (A&NZ)
- Rest of Asia Pacific
- The Middle East and Africa
- GCC Countries
- North Africa
- South Africa
- Rest of MEA