Use of Instagram for an account for business or personal use
In 2016, Instagram launched a new option of converting your Instagram into an account for business. In just one year and a half, Instagram has 25 million business accounts. Why have so many users switched to business-oriented versions? Instagram reports that more than 80 percent of its monthly 800 million users use accounts for businesses, and 200 million active daily users check out a business’s performance each day.
Interestingly, two-thirds of all visits to a company’s profile come from users who aren’t actively following the industry. Therefore, it would seem that an IG business profile is beneficial to all businesses. It’s important to note that advertisements on Instagram have also grown, with two million advertisers every month, an increase of 100% within six months click here
So what are the advantages of dental practices having an account with a business? Do you need to invest money in advertising on Instagram to enjoy these advantages? Do you have a reason for using your personal IG account? The answer is in knowing the advantages and disadvantages of each kind of account. How you intend to utilize Instagram and your account’s purpose.
Benefits of a Business Account
With more than 25 million businesses joining within less than 18 months, it is not that there are a variety of advantages to switching to an account for business. Certain of these benefits depends on how much you put into your account daily. However, some fundamental advantages apply to any business profile.
This is how an Instagram user can determine the difference between a person and one for business – you will have the opportunity to add contact information to your page. It can be an email address, telephone number, or directions. This makes it much easier for potential patients to locate your office, make an appointment, or ask any concerns. Because this feature is exclusive to professional profiles, it has been used as a symbol of trust for profiles with IG users. The ability to make immediate contact indicates that a profile for a business is authentic, responsible, and reliable.
This can benefit you as a business owner and will not be visible to other users. Similar to Facebook Insights, Instagram has an array of analytics tools you can gain access to when you change your account to an account for business. You can now see in greater detail the way the post is performing, not just the comments and likes, and the analytics tool can help to see:
- Which content is more successful than others? You can determine the type of content your readers are looking for.
- What time of the day is most appropriate to make your post?
- The demographics that are interacting with your profile are your ideal patients?
- Are people navigating to your site via certain articles?
Who’s visiting your profile? This is inclusive of people who like your profile and those who aren’t yet. What’s the factor that is attracting them? are they turning into potential customers?
The ability to collect all the information in time will allow you to know what kind of information you can provide to attract the attention of your patients.
Instagram Stories: Add Link
Instagram Stories are fast becoming an increasingly popular feature on Instagram.
With over 250 million Instagram story users worldwide for personal profiles and business. Instagram Stories allows users to post content they have created within 24 hours to be posted for 24 hours to their story’.
If you have a business Instagram account with 10,000 or more followers, you can now add links to the Insta stories. Instead of redirecting your followers to your homepage, clicking on a link to your practice website.
Or scheduling appointments, you can utilize this feature. Who or what will direct users to swipe upwards and be automatically taken to the page you select. It’s a great method to attract patients by offering dental whitening or cosmetics. It’s the first time that Instagram has provided a direct link of the post to a different website.
Like Facebook Pages for businesses on Instagram can increase posts and produce tailored advertisements that can monitor through analytics. If you’re planning to purchase advertising and have a larger reach, this is a great method to reach out to a targeted target audience.
What do you want your IG Business Account to Do?
Determining if an IG profile is the best option in your dentist’s practice begins by defining what you want your IG profile to accomplish. When you’re using your IG profile as an element of your marketing plan, whether it’s to increase the number of followers.
Raise awareness within the vicinity of your practice, increase engagement with existing and new clients.
Or even make sales, then there are clear benefits to having a professional profile. The power of analytics and the credibility of having a professional profile can assist you in increasing engagement and creating a solid profile on Instagram.
That brings one to ask whether anyone would choose not to use the company IG profile. Do you have a reason that your dental practice should keep a unique shape? Do you gain something by going to a profile for your business?